An alliance for strategic corporate communications.
- Client
- Challenge
- Solution
In 2012, PayPal's remarkable success in retail e-payments led to a strategic shift, shifting its focus to becoming a payment platform for large enterprises.
PayPal required an agency to create inspiring visual tools that effectively showcased the value of their offerings to land new deals and expand their global presence.
A simple request to enhance an executive presentation paved the way for a 12+ year partnership that set new standards in strategic corporate communications.
PayPal decks to nurture partnerships.
With in-depth brand research and stunning design, we continue to create expertly tailored pitches and RFPs that expand the pool of PayPal’s partnerships.
Corporate Events
Sizzle Videos
Sales Presentations
PayPal events that shine.
When it’s time for PayPal’s executive messaging to take center stage, Lyda’s team provides the creative force to turn a speech into a big moment. From developing the event’s theme to creating sophisticated design, video and 3D animation — our immersive experiences drive progress and inspire action.
A sales event worth talking about.
- PayPal C360
- All-Hands
- Sales Kick-Off
- TED Conferences
- Investor Day
sales kick-off 2022
C360 2022
Sealing deals with captivating videos.
Lyda’s video & 3D animation team serves as an essential resource for PayPal’s corporate communications. Our compelling sales videos leave a lasting impression that converts top prospects to PayPal offerings. Beyond partner marketing, Lyda video production helps PayPal leaders create impactful moments at major conferences around the world.
Building a legacy.
Lyda has worked closely with PayPal for more than twelve years, bringing their ideas to the most important stages and empowering their biggest deals. Our work has developed into a lasting partnership with results.
2012
Executive Leadership Deck – David Marcus
As the new PayPal CEO, David Marcus needed a showstopping deck to spark innovation and drive a startup attitude. Dynamic content and sound, and a beautiful design delivered powerful headlines and strategic content to the audience.
2014
TEDx Talk – Carey Kolaja
Carey’s stage presence helped drive this deck’s content forward. We captured the spirit and depth of her content by treating this as a moment to storytell. We relied heavily on animation and visual storytelling to shift this piece from a deck to a flowing narrative.
2016
Women in Payments – Marcia Morales-Jaffe
Bold, succinct statements and a clear description of PayPal’s value proposition were pivotal for the feel of this deck. Corporate culture, an often stodgy subject, mixed with a female-centered strategy, came to life with spirited imagery and icon/graphic-driven content.
2018
Venmo: Mobile Roundtable
Venmo is a fun, Millennial/Gen Z-geared, highly active brand. We captured the essence of the young adult experience with purchasing, sending, and receiving money through the app. Key metrics, fun content and crisp UX flows brought one of PayPal’s biggest journeys to life.
2020
Telecomm Video/C0-branded Takeaway
We created this video as a leave-behind, combined with a booklet guide to the partnership, all wrapped into a beautiful, well-crafted box. The video played instantly, revealing a stunning narrative and a booklet with every detail of the proposal.
2022
Gaming
Venturing into an exciting new feel for the future of PayPal, our team used 3D to capture the partner’s look and feel along with PayPal’s branding. We used animation and dynamic 3D content to breathe new life into PayPal content.
2013
TechCrunch Disrupt - Hill Ferguson
Following a legacy of innovation, the debut of PayPal Beacon needed to launch in full glory. We brought the design a fresh look with simplified content, stylized icons and a beautifully animated sequence — something Kubrick would wholly approve of.
2015
China Import Deck
Tackling the existing PayPal template head on, we created a bilingual, globalized deck with highly saturated and relevant photography atop a clean, bright white design. To achieve a bicultural feel, we used photography and helped set the stage of this global narrative.
2017
eBay Credit – Three Stories
PayPal Credit needed to shine in a creative and cinematic way. This piece transformed a complex UX flow into a seamless and cohesive customer journey. Rich imagery, captivating video and intuitive mobile interactions helped impart emotion alongside a highly technical message.
2019
UATP Deck – Robert Clarkson
Powerful narrative and creative content were crucial for this deck. We captured the essence of every message with video content embedded into almost every slide. This in turn created a seamless and intriguing flow for the narrative as the speaker built the momentum of the story.
2021
Social Media
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and fast-moving content to illustrate to the partner a true understanding of their needs and provide a clear and strategic plan for solutions.
2023
Sales Kickoff Conference
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and fast-moving content to illustrate to the partner PayPal’s understanding of their needs and provide a clear and strategic plan for solutions.
2012
Executive Leadership Deck – David Marcus
As the new PayPal CEO, David Marcus needed a showstopping deck to spark innovation and drive a startup attitude. Dynamic content and sound, and a beautiful design delivered powerful headlines and strategic content to the audience.
2013
TechCrunch Disrupt - Hill Ferguson
Following a legacy of innovation, the debut of PayPal Beacon needed to launch in full glory. We brought the design a fresh look with simplified content, stylized icons and a beautifully animated sequence — something Kubrick would wholly approve of.
2014
TEDx Talk – Carey Kolaja
Carey’s stage presence helped drive this deck’s content forward. We captured the spirit and depth of her content by treating this as a moment to storytell. We relied heavily on animation and visual storytelling to shift this piece from a deck to a flowing narrative.
2015
China Import Deck
Tackling the existing PayPal template head on, we created a bilingual, globalized deck with highly saturated and relevant photography atop a clean, bright white design. To achieve a bicultural feel, we used photography and helped set the stage of this global narrative.
2016
Women in Payments – Marcia Morales-Jaffe
Bold, succinct statements and a clear description of PayPal’s value proposition were pivotal for the feel of this deck. Corporate culture, an often stodgy subject, mixed with a female-centered strategy, came to life with spirited imagery and icon/graphic-driven content.
2017
eBay Credit – Three Stories
PayPal Credit needed to shine in a creative and cinematic way. This piece transformed a complex UX flow into a seamless and cohesive customer journey. Rich imagery, captivating video and intuitive mobile interactions helped impart emotion alongside a highly technical message.
2018
Venmo: Mobile Roundtable
Venmo is a fun, Millennial/Gen Z-geared, highly active brand. We captured the essence of the young adult experience with purchasing, sending, and receiving money through the app. Key metrics, fun content and crisp UX flows brought one of PayPal’s biggest journeys to life.
2019
UATP Deck – Robert Clarkson
Powerful narrative and creative content were crucial for this deck. We captured the essence of every message with video content embedded into almost every slide. This in turn created a seamless and intriguing flow for the narrative as the speaker built the momentum of the story.
2020
Telecomm Video/C0-branded Takeaway
We created this video as a leave-behind, combined with a booklet guide to the partnership, all wrapped into a beautiful, well-crafted box. The video played instantly, revealing a stunning narrative and a booklet with every detail of the proposal.
2021
Social Media
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and fast-moving content to illustrate to the partner a true understanding of their needs and provide a clear and strategic plan for solutions.
2022
Gaming
Venturing into an exciting new feel for the future of PayPal, our team used 3D to capture the partner’s look and feel along with PayPal’s branding. We used animation and dynamic 3D content to breathe new life into PayPal content.
2023
Sales Kickoff Conference
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and fast-moving content to illustrate to the partner PayPal’s understanding of their needs and provide a clear and strategic plan for solutions.
PayPal & Lyda, winning partners with
strategic content.
Since 2012, Lyda has played a pivotal role with PayPal in securing deals that have made a significant impact. We’re privileged to work with a partner whose corporate culture and leadership have resulted in a company with a soul.
“Lyda delivers amazing, over the edge, impactful and relevant creative that not only is beautiful to the eyes, but also drives business results!”
PayPal