Lyda | Design. Motion. Run it.

3D

Branding

Motion

Web Design

Mina Protocol

Branding Overview

Lyda partnered with Mina to define a cohesive, technically grounded brand direction built for long-term scale.

The new brand expression introduced a
dimensional visual system centered around
custom-built 3D elements, ASCII-inspired
textures and dithered treatments to subtly
reference developer culture and computational foundations, embedding technical credibility
directly into the aesthetic language.

The result is a brand that feels immersive, engineered, and forward-looking, confidently positioned to grow alongside Mina’s expanding ecosystem.

Lyda partnered with Mina to define a cohesive, technically grounded brand direction built for long-term scale.

The new brand expression introduced a
dimensional visual system centered around
custom-built 3D elements, ASCII-inspired textures and dithered treatments to subtly reference developer culture and
computational foundations, embedding technical credibility directly into the aesthetic language.

The result is a brand that feels immersive, engineered, and forward-looking, confidently positioned to grow alongside Mina’s expanding ecosystem.

Coming Soon Video

Lyda produced a focused, atmospheric brand
film to unveil Mina Protocol’s refined visual
direction while building anticipation around a
highly requested system update.

The film leaned into controlled pacing and restrained storytelling, allowing space for dimensional compositions and purposeful
motion to carry the narrative.

The result was a cinematic reintroduction of the brand: confident, technically sophisticated, and sharply focused on the future of the protocol.

Lyda produced a focused, atmospheric brand film to unveil Mina Protocol’s refined visual direction while building anticipation around a highly requested system update.

The film leaned into controlled pacing and restrained storytelling, allowing space for dimensional compositions and purposeful
motion to carry the narrative.

The result was a cinematic reintroduction
of the brand: confident, technically
sophisticated, and sharply focused on the future of the protocol.

590k+

Coming Soon Video views on X

Coming Soon Video
views on X

Launch Video

Lyda developed a launch announcement video to introduce the update with clarity, energy, and visual impact, expanding the new brand system into a more expressive, motion-forward experience.

From concept development and storyboarding to animation and final delivery, the result was a launch video that generated excitement across the community, elevated the perception of the brand, and introduced Mina’s next chapter with depth, cohesion, and confidence.

551k+

Launch Video views on X

Website

Lyda led the redesign and strategic restructuring exploration of Mina Protocol’s primary website within the newly established brand system.

We reimagined and systemized every core UI element, including global navigation, modular page structures, buttons, form inputs, scrolling behaviors, and content containers. Interactive components were thoughtfully integrated to create depth and
responsiveness, from animated transitions and scroll-based motion to dynamic hover states and modular content reveals.