Lyda | Design. Motion. Run it.

Branding

Motion

Web Design

Mina Foundation

Branding Overview

Lyda partnered with Mina Foundation to lead a
comprehensive brand reset focused on clarity, structure, and long-term consistency with their
parent company.

A controlled purple and grey palette balanced innovation with credibility, while custom 3D graphics and a dithered image treatment introduced depth and distinction.

The result is a cohesive, scalable brand system
that reduced fragmentation, aligned Foundation initiatives, and created a long-term visual framework for growth.

Benefits Magic partnered with Lyda to originate its new brand identity. Our team worked closely with the client to establish
a comprehensive brand book, including logo design, color concepts, and cohesive
look-and-feel applications to ensure a strong and consistent market presence.

Website Refresh

Lyda led a comprehensive redesign of the website experience, developing updated mockups and scalable UI elements prepared for development.

We incorporated dynamic 3D animations and a distinctive dithered imagery style to create a modern, visually compelling system that feels both innovative and mission-driven.

Beyond aesthetics, the redesign focused on improved information architecture, clearer
pathways for intake and engagement, and a
flexible framework to house archival content and future reports.

Lyda led a comprehensive redesign of the website experience, developing updated mockups and scalable UI elements prepared for development.

We incorporated dynamic 3D animations and a distinctive dithered imagery style
to create a modern, visually compelling system that feels both innovative and
mission-driven.

Beyond aesthetics, the redesign focused on improved information architecture, clearer pathways for intake and engagement, and a flexible framework to house archival content and future reports.

Main Achievements

Built a unified and scalable
brand system

Clarified the Foundation’s visual
identity and hierarchy

Aligned digital expression across
key initiatives

Created a foundation designed
for long-term growth

3D Graphics

The brand system extended into custom 3D graphics and a dithered visual treatment for imagery. These elements created a cohesive visual system designed to support the Foundation's growth and evolving role within the broader ecosystem. They were then animated to provide an interactive experience for the viewer and provides texture while maintaining technical precision and clarity across applications.